Herb Cohen’s analysis, insights and humorous view of many of these high-level happenings have appeared in many international publications, and he himself has been the subject of articles in numerous publications such as TIME magazine, PEOPLE, the ECONOMIST, THE NEW YORKER, NEWSWEEK, FORTUNE SMALL BUSINESS, ROLLING STONE and even PLAYBOY magazines. In these writings he has been called the “World’s Best Negotiator” and referred to as “America’s foremost convention speaker, presenting serious subjects with such humor and dramatic flair that they become pure entertainment”.

He is the author of YOU CAN NEGOTIATE ANYTHING, which was on the New York Times bestseller list for nearly a year and has been translated into twenty-one languages. 

After two decades his new book Negotiate This, By Caring But Not T-H-A-T Much was published by Warner Books in Mid-September, 2003.  Written in the same humorous style as his first book, it’s a must read for not only business people but parents, politicians and consumers.  In fact, everyone who wants to establish and maintain mutually beneficial relationships. 

Herb and his wife Ellen have been married for over 40 years.  Their children are Sharon, an attorney with the U.S. Attorney’s Office in the Southern District of N.Y., Steve, formerly with the same office but now a partner in a New York Law Firm and Rich who is the author of Tough Jews, The Avengers and Lake Effect. 

Thus far, the Cohen’s’ have eight grandchildren.