Power Negotiations Institute
Last update: 01/29/2006
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Negotiate This! By Caring, But Not T-H-A-T Much
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| "Negotiate
This! brilliantly
captures what makes Herb Cohen the world’s best negotiator.
Reading this book will help you become a better negotiator, a
better parent, and a better person. Herb’s mix of
self-deprecating humor and insights into everything from the
bible to politics to parenting makes this book impossible to put
down."
—
BARRY NALEBUFF |
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"There’s
an art to deal-making and negotiating, and it’s an art that few
people possess. Herb Cohen is one of those few people.
He knows what is involved in negotiating, as well as the
indispensable tools required to be effective. I know a lot
about making deals, and Herb’s book is a terrific read in every
way."
—
DONALD
J. TRUMP
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| "Knowing
Herb Cohen for decades, I was surprised that a book could
capture his unique style and sense of humor.
Negotiate This!
will not only help you get what you
want, it’s a joy to read. Almost every page is hilarious
so that profound aspects of human behavior become pure
entertainment."
— LARRY KING |
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"Whether you are negotiating with your teenager or a terrorist, Herb Cohen¹s new book should come in very handy. It¹s packed with practical insights based on decades of negotiating experience and filled with humorous stories that drive the points home. A sheer delight!" — WILLIAM
URY |
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“No one goes very far in life without negotiation. Herb Cohen makes the trip easier, more successful and more fun, whether it’s convincing someone to marry you, give you a loan or release some hostages. His bright mind, his extraordinary knowledge and his wit make this book a deal you should not say no to.” — MARIO CUOMO |
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Stellar
Praise for Herb’s New Book!
