Purpose of this Website

1. Provide a place where both negotiating students, experienced practitioners and sales professionals can go for information, advice and help in dealing with their business relationships.
2. Furnish the users with insight that explains why certain selling and persuading approaches fail and others succeed.  
3. Acquaint those who have accessed this site with the background and experience of Herb Cohen.  
4. Disclose some of Herb's secrets, techniques and values that have gained him the recognition as, "The World's Best Negotiator".  
5.  Inform visitors how to become more effective in Cross-Cultural business and political negotiations.  
6.  Encourage those who were searching the web or accidentally arrived at this site to return, by updating Herb's reflections and continually adding useful and thoughtful ideas.